associate creative director (art direction)

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Gerber

 

Gerber’s legacy has been challenged by negative press, so they’ve raised their standards—testing everything from soil and crops to farming practices and the product that reaches shelves. The goal is to show up on social as a fresh-produce-first brand while keeping the packaging consistent, under our campaign line “Let’s Grow Goodness.”

 
 

We kick-off the project with A brand re-design (design by Brooke Talbots)

 

Series of social videos

 

series of social posts

 

CREATIVE TEAM
Brenna Ruiz, ACD Copy
Meky Wong, ACD Art
Brooke Talbot, ADD
Jimmy Alleman, Senior VP of Design

AGENCY
Digitas